UK E-Commerce Content’s Sustainability Crisis

• The UK fashion industry generates over 80,000 tonnes of shoot-related waste annually, with daily e-commerce shoots producing CO₂ emissions equivalent to 10,000 flights.*
• The EU's Corporate Sustainability Reporting Directive (CSRD) mandates comprehensive Scope 3 emissions reporting starting in 2025, increasing pressure to adapt.
• While efforts are being made to improve this, most studios lack a sustainable strategy, IP protections, and plans for AI's impact on content and jobs.

A sustainability strategy reduces environmental impact and waste while also cutting costs and driving profit through smarter efficiencies

*Source: British Fashion Council (2023), Future of Fashion Innovation Report and AdGreen Industry Carbon Calculator